Ok, so when dreaming of my ideal bike it was a beautiful sky blue with a shrill brring of a bell and idyllic wicker basket, that was, until I saw this! Horsey is designed by Eungi Kim who hoped it would encourage people to care more about cycling not only as transport but also as a lovely pet! It's so fun! This project was part of the Seoul Cycle Design Competition organised by Design Boom in collaboration with Seoul Design Foundation.
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